Standard route
Need a business website?
If the main goal is to explain your services, build trust and generate enquiries, the website packages are the right place to start.
See websites and prices →Custom websites & systems
When your business needs more than a website.
I build purpose-built web tools for businesses that need customers, staff or administrators to complete a process, not just read a page.
This page
Need custom functionality?
If people need to sign in, book, upload, manage information or follow a tailored workflow, this is the right route.
Explore the possibilities ↓Beyond brochure websites
Sometimes a website needs to perform a job.
A business may need to collect complete booking details, give customers secure access, organise data for staff or connect a process that currently relies on scattered messages and spreadsheets.
That is where a custom system becomes useful: a web-based tool designed around a real task and a measurable outcome.
Custom functionality
Built around what the business needs.
These are examples of functionality a project may include, not features that are automatically bundled together. The system is scoped around the real requirements.
- Customer accounts
- Client portals
- Admin dashboards
- Databases
- Booking systems
- File uploads
- Messaging
- User permissions
- Custom business workflows
- API integrations
- Internal business tools
Solve a real problem
Technology should make the business easier to run.
Custom functionality should exist because it solves a useful problem. That might mean replacing repeated email exchanges with a portal, bringing information from disconnected files into one place, giving customers secure access to project information, or providing staff with a central dashboard.
A purpose-built system can also support repetitive workflows that do not fit well into the business's current tools.
- Information submitted through a portal
- Connected business data
- Private customer project areas
- Central staff dashboards
- Purpose-built workflows
Quoted around the project
Custom systems are scoped individually.
From £495
Pricing depends on the functionality, user roles, data and database requirements, integrations, workflows, security requirements, design, testing and deployment involved.
View the wider services and pricing overview →- Functionality
- User roles
- Data and databases
- Integrations
- Workflows
- Security requirements
- Design
- Testing
- Deployment
How custom development works
Understand the problem before building the system.
Discover
Understand the problem, the users and the current process.
Scope
Agree the essential functionality, boundaries and price.
Build & review
Develop the system and review working stages together.
Launch & support
Deploy, verify and agree any ongoing support.
Build around the business
Have an idea that does not fit a normal website?
Tell VALIE what the business needs to do, where the current process falls short and what you want to improve.